Up
stepped Assem Allam , a local Egyptian businessman worth a reported
£150million.
From the get go Allam fully focused his intentions on securing the clubs future and immediately invested £30million into the club, with a further £10million in personal guarantees. From then on the future looked bright for Hull City, debts were being settled and more importantly the team were performing well on the pitch. Under current manager Nigel Pearsons guidance, the team notched up a club record run of 17 unbeaten away matches in the 10-11 season.
From the get go Allam fully focused his intentions on securing the clubs future and immediately invested £30million into the club, with a further £10million in personal guarantees. From then on the future looked bright for Hull City, debts were being settled and more importantly the team were performing well on the pitch. Under current manager Nigel Pearsons guidance, the team notched up a club record run of 17 unbeaten away matches in the 10-11 season.
The
following season they managed to finish 8th in the Championship
under Nick Barmby, however on the 8th May he was sacked from the
club after reportedly making comments about the clubs ownership and transfer
policies. Steve Bruce replaced him for the 12/13 season and things only get
better for Hull City on the pitch. After a highly successful campaign in the
league, the clubs promotion hopes boiled down to the last day and following a
dramatic 2-2 draw at home to the already promoted Cardiff City, Hull finally
made their return to the Premier League after, this after fellow promotion contenders
Watford went down 2-1 at home to Leeds.
In the eyes of the fans, nothing could possibly bring them down right?
Wrong!
With great shock to the fans, the man who had surely saved the club from financial ruin and cemented his status as a club legend, revealed that he had reregistered the club as “Hull City Tigers ltd”, dropping ‘Association Football Club’ from the name. Now the actual ‘club name’ had not changed but the ‘company name’ had. This move signalled his intentions to eventually change, or in his words “shorten”, the actual club name to “Hull Tigers”, totally dropping ‘AFC’ & ‘City’ from the club name.
In an
interview to the Daily Mail on the 8th August 2013, Allam had this
to say:
“In the
commercial world, the shorter the name, the better. The more it can spread
quickly. My dislike for the word 'City' is because it is common. I want the
club to be special. It is about identity. 'City' is a lousy identity. Hull City
Association Football Club is too long”
“AFC is
redundant, it is not used by the club. The fans never mention AFC, nor do the
media,"
His
reasoning behind the change was both understandable to me but all gone about in
the wrong way. He claimed that the club needed to explore extra avenues of
making money in the global market, stating in an interview to the Guardian on
the 12th September 2013 that “By next year I will change the name to Hull
Tigers." He added, "I cannot afford to run the club by fans' feeling."
Understandably
fans reacted in a negative manner towards these plans and immedialty set about
trying to block them. A supporters website (www.citytillwedie.com) was set up
as a forefront for the campaign against any name change. Hull City fans also
demonstrated during games, with fans all standing together and repeatedly
singing “City till I die” when the time on the board strikes 19:04.
Clearly however, the fans objections to these plans have fallen on death ears with the recent confirmation of Mr.Allams plans this week, to change the ‘club name’ to Hull Tigers. All this after claiming that nothing would be decided without the fans consent.
Here are just a
couple of reactions I received from Hull City fans regarding the recent news:
Darren
Norton:
“I am
very much against the name change. There is no proven commercial value to the
name change. It can’t be positive if the owner has already called the
protesters “a small minority that no
longer go to games ". Such naivety has already put into question his
sanity, as well as his ability to make rational business decisions. Under the
current set up he has no one to question his decisions at board room level”
“The
owner stated that no changes would be made without the consent of the fans. He
has already back tracked on this promise”
Keysha
Mackie:
“It’s
just ridiculous, it will break with a 109 years of history and tradition, it’s
basically like going to support a brand new club. Fine! it may bring in money
and overseas fans and things like that, but I already think without this name
change we already have the foundations to become a big club. Dr. Allam did
pretty much save us when he first came into the club, so I support him for that
as he put his own hard earned money into our club, which was a mess at the time
due to the previous owner”
“I
suppose when your club is considering a name change its pretty much all about
money and the clubs future, talking commercial wise it may have a positive
effect on it, but that doesn't mean to say I’m all for the name change because
I’m all against it as you can tell”
The FA's
Rule 3L states: "Any application for a change of playing name must be
received by the Association before 1 April in any calendar year in order for it
to be considered by [the FA] Council for adoption in the following playing
season.
"The[FA]
Council will use its absolute discretion in deciding whether to approve a
change in a club's playing name."
Although
it is my understanding that the FA have already taken a dim view on this,
having already confirmed their intentions to always refer Hull City AFC to
their historical name. However something similar to this has already happened
before, not so much to the approval of the FA, but they allowed it to pass.
In 2012,
current Malaysian owner of Cardiff City changed the club crest, from a bluebird
to the Red Dragon and also the team colours, going from Blue to Red. Yet again
all this to appeal to a more global market, mainly in his home country of
Malaysia and in and around Asia. Now the financial investment of Vincent Tan
has done wonders for the club, but is it really worthy throwing a clubs
tradition and heritage out of the window? Mr Tan is already an extremely
wealthy businessmen, why the need for more money?
My
opinion on all this is that I do understand and appreciate the owners
intentions behind these changes, however particularly in the case of Hull City
and Assem Allam, I just get the feeling that he really doesn’t care what the
fans have to say about this. To me he’s taken the “It’s my club and I’ll do what I like” attitude, which I do
respect as he is the owner, but is that really a smart move? Is it really worth
losing all respect that the fans once had for you?
Surely
to protect the Heritage of this beautiful game, which we invented! Plans like
this should not be allowed to materialise. But what can the FA do about it? Or
even FIFA? That’s just up to them to decide I guess?